The Paleo Pasta Co.

This gluten free inspired business approached us to undertake a comprehensive rebranding ahead of the launch of its new consumer-facing brand, Paleo Pasta. Their ethos is based on providing consumers preferred eating choices, whilst still offering a tasty, versatile and appealing product as anything else in the pasta sector.

The brief required us to capture the quality and impact of the ever-growing market and design an identity that represents the brand’s core value of quality. The resulting brand identity has been successful not only in capturing the attention of gluten-grain-free consumers, but also in engaging buyers over & above only the core target market.