As an established gourmet grocer, Maloneys were experiencing growth and looking to create a new brand style to solidify their growth in the premium sector. Maloney’s commissioned a new brand identity to convey a sophisticated market position. The resulting new look reflects a premium yet relatable feel, with collateral designed to work across various communications.
The new branding was then able to be extending into the development of their own brand, packaging and instore. The successful design conveys a high-quality status with a contemporary edge that combines traditional values with a contemporary elements.