EDT by Glassons

In order to launch their new off-shoot brand, Edt, Glasson’s needed a new look campaign that spoke directly to the fashion-forward sector.

We were appointed to communication the brand’s “for the playfully prep, yet utterly chic” tone with a full suite of iconography & imagery for the collection.

To create association with a new aspirational target market, a relaxed but sophisticated tone was designed to sit comfortably alongside international trends, whilst still retaining a nod to its local New Zealand heritage.

  • Art Direction
  • Brand Identity
  • Editing
  • Microsite
  • Photo Production
  • Strategy
  • Video
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