Covergirl Cosmetics


Competing in crowed market category, primarily owned by global brands with with mega budgets, Covergirl sought to find a unique Australian footing. In order to drive a stronger brand resonance, Jen Hawkins was harnessed as the new regional face to the brand.

Working across Sydney and Melbourne, the visual tone of the campaign our marketing and advertising agency devised, was elevated to compete with the exacting standards of international beauty campaigns, despite being produced on a local budget.

  • Art Direction
  • Brand Design
  • Copywriting
  • Instore
  • Outdoor
  • Photography
  • Print
  • Strategy
  • Video
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