THE BLACK SPARROW

NAMING; STRATEGY; ART DIRECTION; ILLUSTRATION; ADVERTISING; DIGITAL; STATIONERY; MENUS; SIGNAGE

To communicate a sophisticated retail proposition that appeals to both a youth orientated and urban crowd, The Black Sparrow brand identity was constructed around the warmth and quirkiness of their specific and discerning hospitality philosophy.

A playful inspired brand identity was created with an eclectic illustration-led palette. The energy of this New Zealand outfit was captured across a various channels including stationery, signage and top website design by our Sydney and Melbourne team.

 

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