Retail and Commercial Sector

MONDO LUCE

ART DIRECTION; COPYWRITING; PHOTOGRAPHY; INSTORE; DIRECT MAIL; CATALOGUE

As the leading retailer of premium imported designer lighting, it was key to communicate the sophisticated positioning of the Mondo Luce brand. A tailored product catalogue, as well as refurbished brand stationery and store imagery were designed to engage their client base. The large Mondo Luce collection was unveiled in a lustrous hard cover promotional book for distribution and direct to consumer markets.


BELINDA

STRATEGY; CREATIVE DIRECTION; IMAGERY; LOOKBOOK; PRINT; INSTORE

Belinda is a strong and successful Australian fashion retailer. Housing a huge number of designer international labels, it has a high level of credibility to maintain. A visual look that was editorial led, was created to reflect the brand’s core essence of fashion forward kudos. This was rolled out across various touch-points and was successful in resonating with the boutique’s loyal market.


FRESH FANCY

NAMING; BRAND IDENTITY; CREATIVE DIRECTION; PHOTO PRODUCTION; STATIONERY

Fresh Fancy is an upcoming food service who commissioned the development of a simple, but impactful new brand identity, to communicate their fresh market positioning. The visual tone of the core elements reflect a vibrant and quality ethos, with easily interchangeable graphics, for various promotional materials.


VODAPHONE

DESIGN; COPYWRITING; IMAGERY; DIRECT MAIL; PRINT; INSTORE

As a leading telco company, Vodaphone have to employ consistency on a global scale, Individual retailers require designs via which they can format out their ever changing promotional messages. A tailored product brochure, as well as key on-site branding pieces were also developed to engage local client bases.


JAG

STRATEGY; BRAND IDENTITY; CREATIVE DIRECTION; PHOTOGRAPHY; MICROSITE; VIDEO; EDITING

Looking to revitalise their core brand premise, a new style Jag campaign was developed to convey their on-trend and contemporary positioning. To push brand awareness, the logo was an integral part of the imagery, showcasing their iconic market position. This strong new look was designed to sit with international trends, whilst also retaining its local brand resonance. Both a street style and studio look was crafted, with a push in the urban Sydney and Melbourne metro markets to target the acquisition of a more larger youthful customer base.

 


HALSTON GROCERS

BRAND IDENTITY; CREATIVE DIRECTION; PHOTOGRAPHY; PACKAGING; LABELLING; ON SITE COLLATORAL

This premium grocery outlet is focused on retailing gourmet produce. Halstons commissioned a new brand identity which was crafted to reflect a contemporary and fresh edge. This sophisticated brand look successfully works seamlessly across a large number of communications components.

 

 

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