On Pedder Brand

BRAND ID; ART DIRECTION; COPY; PHOTOGRAPHY PRODUCTION; STYLING; PRINT; ONLINE

As a chain of successful designer boutiques, On Pedder grew their retail offering with the opening of their first apparel concept store in Hong Kong. In line with this expansion, a multi-tier campaign was developed to promote their authority in designer wear, appealing to an editorial, trends-led market. The ID campaign was designed to interact between the aspirational women’s lifestyle and On Pedder’s product and brand design, whilst working across a series of communications including print, POS and digital.

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