MELBOURNE MUSEUM

BRAND IDENTITY; ART DIRECTION; 3D ILLUSTRATION; PHOTOGRAPHY; COPY

As one of Melbourne Museum’s most iconic holiday exhibitions, the dinosaur program was in need of a new campaign direction. Within a competitive ‘kids holiday sector’, strong brand awareness was developed in line with the umbrella museum brand.

The resulting campaign was successful in communicating the vibrant energy of the Museum, whilst reaching new consumers. Roll out included outdoor bills, broadsheets, direct mail, on-site brochures as well as other communication collateral.

 

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