Jag

BRAND IDENTITY; ART DIRECTION; IMAGERY PRODUCTION; MICRO-SITE; BTS VIDEO

So as to reinvigorate their brand offering, a new campaign was created to communicate Jag's contemporary style. To develop stronger branding association, the logo was overlayed into the campaign imagery, which was designed to work from ‘street style’ to studio focused product shots.

The new look was crafted to compete with both local and international styles, whilst still remaining true to it’s roots as a trend led but approachable brand.

 

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