Fashion and Beauty Sector

Belinda

STRATEGY; ART DIRECTION; PHOTOGRAPHY; LOOKBOOK; PRINT; CATALOGUE: POS

As a successful retail enterprise, Belinda is a renown style hub with an established stable of highend international labels.
In order to maximise the brand communications platform, including from a distrubtor’s perspective, a bespoke editorial style look was created. Underpinned by the brand’s ethos of premium, refined simplicity, the new campaign worked to resonate strongly with the luxury boutique chain’s target market across multiple touch points.


BOTANICAL BODY

NAMING STRATEGY; BRAND IDENTITY; ART DIRECTION; PHOTOGRAPHY; STATIONERY; PRINT; PACKAGING

Wanting to reposition their range of beauty washes, lotions & serums to gain a stronger market positioning, led us to develop a new brand strategy and identity for Botanical Body. Belonging to a market segment where ‘all natural’ oftens means ‘no style’, we developed their new identity at the more sophisticated end of this spectrum.

A distinctive illustrative component, conveying a botanical yet premium feel, was constructed around their strong brand ethos. This key illustrative component, together with typography and corresponding high-end imagery, showcase the unique brand personality, whilst working as an anchor point for all future visual materials and brand communications.


ON PEDDER

BRAND IDENTITY; CREATIVE DIRECTION; COPY; IMAGERY; LOOKBOOK; DIGITAL & ONLINE

As a retail group of successful designer boutiques, On Pedder were looking to expand their offering with the launch of a new concept Hong Kong store.

In line with this expansion our website designers and Sydney team created a multi-faceted campaign to showcase their scope in designer wear, appealing to an high-end editorial market.


JAG

STRATEGY; BRAND IDENTITY; CREATIVE DIRECTION; IMAGE PRODUCTION; MICROSITE; BTS VIDEO; RETOUCHING

In order to revitalise their core brand offering, a new look retail campaign was created to showcase Jag's iconic style. This impactful new look was designed to sit comfortably alongside international trends, whilst still retaining its local relate-ability.

To extend their new core look, a limited edition Jag Black Series brand identity design was additionally crafted, with a strong push in the urban Sydney and Melbourne metro markets to target the acquisition of a more edgy and urban customer base.


COVERGIRL

STRATEGY; ART DIRECTION; COPY; PHOTOGRAPHY PRODUCTION; DESIGN; VIDEO, PRINT; OUTDOOR

In Australia, Covergirl competes in a noisy commercial cosmetics category dominated by major international brands with mega budgets. In a move to drive stronger brand connection, Jennifer Hawkins was utilised as the regional ‘face of’, which also saw the brand break the local barrier of an unrelateable ‘American-ness’.

The visual tone of the campaign our marketing and advertising agency devised, was elevated to compete with the exacting standards of international beauty campaigns, despite being produced on a local budget.


SHOWCASED

STRATEGY; BRAND ID; ART DIRECTION; COPYWRITING; PHOTOGRAPHY; EDITORIAL; PRINT; PUBLICATIONS

As a collaboration between up and coming designers and industry promoters, the Showcased fashion advertising catalogue creates a voice for many young designers and buyers in Sydney, Australia wide and O.S. The Showcased identity and concept production was designed with a strong and fashion-forward brand engagement strategy, whilst adhering to a local budget.

The result was an impactful booklet that was also able to be utilised across event displays, outdoor posters, online, and of course the catalogue with its loose pages able to double as A3 posters.


BLACK FIRE WHITE ICE

STRATEGY; BRAND ID; ART DIRECTION; COPYWRITING; PHOTOGRAPHY; EDITORIAL; PRINT; PUBLICATIONS

The edgy elegance of a new generation of custom jewellery designers was the cornerstone for us to create Black Fire White Ice’s new brand identity. In conjunction with Harper’s Bazaar, the importance, size, presentation and reputation of this national touring award exhibition has increased dramatically.

It is now well established with an expanded service offering a dynamic umbrella brand image, allowing for new touch points of business, promotions and editorial to be achieved seamlessly.

 

 


Adaptability

Your business can be catapulted to the top of the market through successful fashion advertising. The advertising industry is constantly fluctuating with different styles, regulations and media forms. As a leading boutique fashion advertising agency in Sydney we can help you navigate the treacherous terrain of advertising.

The fashion industry is perpetually shifting toward different trends, so successful advertising rests on your ability to adapt to changes in your market and that of the media industry. We can help you develop a fresh brand identity, to remain in the public eye.


Strategy

Scope Creative offer you more than just a billboard or magazine insert, we provide a full fashion advertising strategy. We have a team of creatives that lead our boutique advertising agency from Sydney. With such a successful team of talented individuals we can offer you the full package. This includes:

· Brand identity strategy

· Graphic design

· Art direction and copywriting

· Print, press and outdoor advertising

· Digital design, web development

· Multi-platform advertising (video production)

· Photography

· Project management

We offer an all-in-one solution to help get your brand and business known in the competitive fashion industry. We have offices in Sydney and Melbourne, but can complete work for clients Australia wide. We offer complete strategies to help you connect with the right audience and display the right message for your brand.

Scope Creative will help you establish your name in the fashion industry. Fashion is unique to the individual and so is your brand identity. We ensure that as a renowned boutique fashion advertising agency we offer fresh, crisp design that reflects who you are and gives you an edge over the competition.

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