Corporate and Government Sector

METROPOLE MODE

STRATEGY; BRAND ID; CREATIVE DIRECTION; COPYWRITING; IMAGERY; BROCHURES; DIGITAL

Initiated as a representative body for urban development, Metropole Mode’s primary vision is to become an key resource for the industry, as well as general retailers and manufacturers.

The brand identity design was created to convey a distinct, and modern platform that could be easily utilised across various marketing components.


VIC HEALTH

ART DIRECTION; COPYWRITING; TYPOGRAPHY; BROCHURES; PUBLICATIONS

An aspect of Vic Health's tenant is in encouraging and conveying knowledge in men's health across the community. An awareness and funding report was developed with a simple and easy to digest structure, whilst also giving the initiative it's own strong and recognisable visual theme.

In talking about health, the report, alongside the corresponding marketing collateral, considered the impact of it’s design on the health of the environment by using materials made with recycled, post-consumer waste, and printing with low-VOC inks.


INTREPID TRAVEL

STRATEGY; BRAND ID; ART DIRECTION; COPY; PHOTOGRAPHY; CATALOGUE; POS

When Intrepid needed a new regional campaign to refresh their image in the venture travel sector, Scope Creative advertising agency was able to develop a campaign that embodied the emotional connection their market seeks in the adventure travel experience. With our experience in marketing services in not only Sydney and Melbourne but also internationally, we were able to create a campaign that resonated on a global scale.

The highly successful branding campaign increased wide reaching consumer engagement, across the region, along with various brand communications and marketing materials.


HQ2

STRATEGY; BRAND ID; STATIONERY; ART DIRECTION; COPY; PRINT; EDITORIAL; BROCHURES

The creation of a brand identity for Head Quarter Squared, was based on the production company’s premise of bold innovation. Redefining the complicated service offering into a unified, simpler approach across all applications has allowed HQ2 to build on existing relationships through the uptake of additional services and clear articulation of the company’s benefits in pitching and winning new business.

 

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