LOGO AND BRAND IDENTITY

Your logo and corresponding visual territory, is the primary reference for your brand, and umbrella representation of what your business stands for. Everything that goes into signifying your brand, from typeface, to specific colours and use of imagery all play a key part in how you are perceived by the world.

Indeed brand identity design it is the area that you will spend most time and money promoting as the core element of your communications from your cards, brochures and website, to your packaging, signage and advertising campaigns. It is an integral part of your brand and thus more than important to get right from the outset.

If designed correctly your brand identity will be meaningful to your consumers for not just the short term, but for years and decades to come. A premium logo & ID not only resonates strongly with the target market, it is definable, memorable and has impact. It should not only reflect your business but make you proud!

More logos & brand-marks can be viewed here.


HALSTON GROCERS

STRATEGY; BRAND ID; ART DIRECTION; PHOTOGRAPHY; PACKAGING; LABELLING; INSTORE BRANDING

The premium end of the grocery sector is the focus of this upcoming gourmet-produce retailer. The commissioned brand identity is designed to reflect a high-quality status with a contemporary and fresh edge.

The end result is a visual and written language that works to position Halston in the market place as a unique brand, with a precise understanding of their target market. With an expanding service offering, this clear scope of brand identity design allows for future channels of communication to grow easily within context.


ON PEDDER

BRAND IDENTITY; ART DIRECTION; COPYWRITING; PHOTOGRAPHY PRODUCTION; STYLING; PRINT; OUTDOOR

As a chain of successful designer boutiques, On Pedder expanded their retail offering with the opening of their first apparel concept store in Hong Kong. In conjunction with this expansion, a multi-tier campaign was developed to promote their authority in designer wear, appealing to an editorial, trends-led market.

The campaign was designed to interact between the inspirational women’s lifestyle and On Pedder’s product and brand design, whilst working across a series of communications including print, POS, digital, windows and outdoor.


METROPOLE MODE

STRATEGY; BRAND ID; ART DIRECTION; COPYWRITING; PHOTOGRAPHY; BROCHURES; REPORTS

As a new representative urban development industry body, Metropole Mode’s core vision is to become an important tool for the industry, including brands, retailers and manufacturers offering a collective vision of the ultimate in urban projects.

The brand identity design was positioned to reflect a fresh, all-encompassing and approachable platform. Created to have a versatile capacity across applications, further touch points were developed to umbrella the needs of each component.


Oak Apartments

BRAND NAME & ID; ART DIRECTION; COPYWRITING; PHOTOGRAPHY; DIGITAL; STYLE GUIDE; SIGNAGE

As a part of a multi-property group, the new Oak apartment complex needed its own unique brand proposition. A visual communications package and brand design was developed for this Melbourne based client to showcase their core essence of sophisticated living. A designer feel was conveyed at every touch point, with an eclectic, fashion led tone for all components.

An ensuing commercial and trade campaign was devised, soliciting an immediate and positive response from the micro-brand’s niche target market.


Four Sisters

STRATEGY; ART DIRECTION; COPYWRITING; ADVERTISING; PHOTOGRAPHY; PRINT; ONLINE

The iconic Australian wine company was looking for strategic marketing agencies to reinvigorate their brand look. To ensure the brand worked hard in a competitive market, a skew towards a more relaxed, urban feel was devised, with the core target of female mid-market drinkers broadened to include a new younger set.

The resulting campaign, covering print, online and POS celebrates their platform of ‘spirited confidence’, as well as their philosophy of living in the moment, with a nod to the brand’s heritage.


WATSONS WINE

STRATEGY; BRAND ID; ART DIRECTION; ILLUSTRATION; BROCHURES; PACKAGING; SIGNAGE

As independent, speciality wine importers and distributors, Watsons Wine is a modern and innovative business. In order to imbue their communications with a distinct and sophisticated brand personality, a strong symbolic brand design was devised by our Sydney and Melbourne team to embody their sense of spirit to wine buying. As a nod to their ethos of quality, supporting identity components of a restrained colour palate and an image library was also created.

 


JAG

STRATEGY; BRAND ID; ART DIRECTION; PHOTOGRAPHY PRODUCTION; MICROSITE; VIDEO; EDITING

In order to revitalise their core brand offering, a new look campaign was devised communicating Jag's clean and contemporary style. To create strong brand association, the logo was integrated into the imagery, celebrating their iconic market position. This impactful new look was designed to sit comfortably alongside international trends, whilst still retaining its local relate-ability.

To extend their new core look, a limited edition Jag Black Series brand identity design was additionally crafted, with a strong push in the urban Sydney and Melbourne metro markets to target the acquisition of a more edgy and urban customer base.

 


FRESH FANCY

NAMING; BRAND ID; ART DIRECTION; PHOTOGRAPHY; STATIONERY; PRINT

The upcoming fresh food delivery service ‘Fresh Fancy’ commissioned the development of a simple, but stand-out new identity including key brand design components, devised to identify their fresh market positioning.

The visual tone of the core elements reflect their quality premise, with simple interchangeable graphics. They are able to be utilised in a variety of marketing materials for distribution across Melbourne and Sydney and beyond. 

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Refresh Your Business

The advertising market across Melbourne and Sydney is constantly shifting with new trends, new authorities and bigger, better campaigns. One of the most important things you can do for your business is keep up with these changes. A renewed brand identity can help you stay at the top of you market by evolving when necessary and successfully engaging with your audience.

Your business will need a brand identity design that captures what you do and why you do it. The more you can express to your audience through visual imagery and design, the greater your reach may become. Establishing a name for your brand is one of the best ways to strengthen your hold on the top spot in your industry. A strategic brand design strategy will help to create an identifiable logo and dominating presence.


Versatility

Your logo is something that should be versatile and immediately identifiable. The stronger your brand identity design, the easier recognition of your business will become. A versatile design can be recreated over various forms of media, making branding of your products and advertisements easy. Our team of creatives are experts at creating strategies that work.

As one of the leading Sydney brand design agencies, we offer creative solutions to help your business build business. Through our top brand design and high-end output, you will be impressed by the effective results of a creative branding strategy.

More logos & brand-marks can be viewed here.

Scope Creative do more than graphic design, we help build your entire brand identity. From concept

 

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