BOTANICAL BODY

NAME; BRAND ID; CREATIVE DIRECTION; PHOTO PRODUCTION; STATIONERY; PACKAGING; PRINT; COLLATERAL

Looking to reposition their premium body washes, lotions & serums, a new brand strategy and identity for Botanical Body was created. In a highly competitive category, they wanted their ‘all natural’ ethos to also reflect a sophisticated style so as to gain a stronger place in the market.

A beautifully distinctive, illustrative palette has been used to convey the botanical yet premium feel. This key visual branding component, together with fonts and corresponding black and white imagery, now showcase the brand’s unique persona, across all corporate communications.

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