ONE & ONLY

CREATIVE DIRECTION; ADVERTISING; COPYWRITING; DIGITAL; PACKAGING; PUBLICATIONS

Located in various luxe locales, this hotel group aim to provide a premium yet relaxed resort holiday experience. The sophisticated angle of the brand was showcased in a vivid black & white photographic look with a number digital solutions for various franchisees. The high-end style focuses on the resort lifestyle, promoting One & Only to a wider reach and strengthening the brand premise.


THE BLACK SPARROW

NAMING; CREATIVE DIRECTION; ONLINE; ILLUSTRATION; PACKAGING

To create a sophisticated hospitality identity that appeals to the urban market, The Black Sparrow branding was built around the quirky flavor of their discerning hospitality philosophy. A brand identity with an eclectic and playful twist was created via a unique illustrative style. The ethos and energy of this New Zealand enterprise was communicated via a new digital design, as well as stationery and signage.


MELBOURNE MUSEUM

STRATEGY; BRAND IDENTITY; ART DIRECTION; COPYWRITING; 3D ILLUSTRATION; BROCHURES

As an enduring draw card for Melbourne Museum, the dinosaur exhibition was in need of a new brand awareness campaign. In an increasingly crowded holiday entertainment sector, new brand materials were developed in order reach a larger audience, in conjunction with the umbrella museum brand.

The successful brand campaign was instrumental in communicating the contemporary aspect of the Museum, whilst engaging new levels of activity. Elements included metro outdoor, newspaper advertising, electronic direct mail as well as on-site materials.


BOTANICAL BODY

NAMING; STRATEGY; BRAND ID; ART DIRECTION; COPYWRITING; PHOTOGRAPHY; STATIONERY; PACKAGING

With the business objective of repositioning their range of body lotions & serums, a new brand identity was developed to create a more defined position in the market. Wanting to convey natural meets style, we developed their new identity at the more sophisticated end of the market spectrum.

An eclectic illustrative component, conveying a botanical yet high-end feel, was created around their natural brand philosophy. This key branding component, together with certain typography and premium fashion skewed imagery, have successfully revitalised the core brand identity.


MONDO LUCE

ART DIRECTION; COPYWRITING; PHOTOGRAPHY; PRINT; INSTORE; BROCHURES

As a Austrailia’s leading source of quality imported designer lighting, it was key to convey the sophisticated level of Mondo Luce’s market position. A specialised product catalogue, as well as reinvigorated brand stationery and key instore imagery were created to engage their current and potential client base.

The extensive Mondo Luce collection was showcased in a lustrous hard-bound promotional booklet which was crafted to include varying components for the differing industry and retail markets.

 


BELINDA

ART DIRECTION; COPY; IMAGERY PRODUCTION; BROCHURE; PRINT; POS

Belinda is a well regarded and design retailer. With a stable of premium international labels, it is a renown style hub with high expectations. An editorial style look was produced in order to maximise the current brand communications platform.

Their new fashion advertising campaign was underpinned by the brand’s ethos of premium, refined simplicity. This was effective in resonating strongly with the luxury boutique chain’s target market.

 

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