Brand messaging strategy

 

We believe great creative advertising is the ultimate sale of a brand. A brand's style and soul are immediately communicated through its core message. At its core, every brand has something special to reveal - something that inspires people. As a strategic marketing agency we help brands discover their true voice and a sense of purpose that genuinely inspires its audience.

 

Scope Creative is a leading creative agency with years of experience in brand copywriting, design and advertising. We have proven success in helping many of our clients successfully engage with their audience and become recognisable forces in their sectors.

 

Establishing a connection with our clients helps us to choose and develop the right marketing services to. With technology, regulations and trends changing regularly in the creative advertising industry, you need the help of an effective marketing agency to help you keep track of these shifts. Through our in depth understanding of the industry as well as a well-built connection with our clients we provide some of the most successful marketing agency services in Sydney.

 

Developing Your Strategy

 

We have a team of creatives across Sydney and Melbourne who work together to develop your campaign. We develop a strong understanding of your business, your message and how you want to connect with your audience. From this our team will offer design and advertising advice for your business. We focus on what is best for you and your audience, as well as taking into account any current trends or changes in the advertising industry. When you are looking for a campaign that will be noticed across all of Sydney, small advertising agencies will not do. Our team is comprised of highly skilled individuals who are well versed in the creative marketing agency world. With such a well-established network of talented individuals we can offer you beginning to end services that other small advertising agencies cannot.

 

BRAND IDENTITY, ART DIRECTION AND MORE

 

Our job is to help you establish a name in your industry as well as increase your customer engagement. Scope Creative can help create a campaign that resonates across the globe, not just in Sydney or Melbourne. As a creative advertising agency we understand the importance of image, so we work to create the right brand identity and art direction for your campaign. Whether your business needs imagery, copy, a catalogue design or an entire brand overhaul, as one of the leading Sydney small advertising agencies we can develop the right strategy for you.

 

There are many advantages to working with a marketing agency. Through a successful campaign your business can become one of the most popular and well respected in your industry. Connecting to your audience is the best way to develop a positive rapport with your buyers as well as others in your industry. Presenting your business with relevant content, imagery and appropriate style will help cement you to the top of the industry.

Intrepid

STRATEGY; BRAND IDENTITY; ART DIRECTION; COPY; IMAGERY; CATALOGUEE

Intrepid wanted to create a campaign to revitalise their brand in the venture travel market. As a top, small advertising agency, Scope Creative developed a campaign that conveyed the unique connection that consumers look to experience with such tours.

With our experience across not only Sydney and Melbourne but also internationally, we were able to create a successful campaign that resonated across the Australasian region, increasing wide reaching customer engagement.


CAROMA

STRATEGY; ART DIRECTION; ADVERTISING; PHOTOGRAPHY; EDM; PRINT; OUTDOOR

The Australian bathroom retailer Caroma was looking to expand their market share and commissioned our design and advertising agency with the development of an impactful brand awareness campaign. In order to uniquely identify their high-end market position, the creation of a national print and outdoor advertising campaign was created which utilised the core proposition of ‘irresistibly beautiful bathwear’.

This premise and key imagery was further harnessed throughout a number of corresponding marketing components across both distribution and direct retail.


Covergirl

STRATEGY; ART DIRECTION; COPY; PHOTOGRAPHY; INSTORE; BRAND DESIGN; VIDEO, PRINT; OUTDOOR

Competing in crowed market category, primarily owned by global brands with with mega budgets, Covergirl sought to find a unique Australian footing. In order to drive a stronger brand resonance, Jen Hawkins was harnessed as the new regional face to the brand.

Working across Sydney and Melbourne, the visual tone of the campaign our marketing and advertising agency devised, was elevated to compete with the exacting standards of international beauty campaigns, despite being produced on a local budget.

 


Tasty Grains

STRATEGY; ART DIRECTION; PHOTOGRAPHY; COPYWRITING; PRINT; OUTDOOR; POS

To launch their new baked bars, local cereal brand Tasty Grains commissioned our design and advertising agency with the creation of an impactful hero ad, able to be utilised across various applications. Prominent in the FMCG health sector, it was important to convey the simple, all natural ingredients with wide audience resonance - the communications to represent not just the bars, but the brand ethos as a whole.

The resulting campaign was successful in focusing on the brand’s all-natural aspects whilst creating a signature style for ensuing brand identity components, including a revisit to packaging due out early next year.

 


FOUR SISTERS

STRATEGY; CREATIVE DIRECTION; COPY; ADVERTISING; PHOTOGRAPHY; PRINT; DIGITAL

This iconic wine company was wanting to reinvigorate their existing brand identity. To enable the brand to compete well in a crowded market, a more relaxed and spirited feel was created, with the female target market widened to include the more youthful end.

The metro campaign rolled out across Sydney and Melbourne the proposition of ‘spirited confidence’, as well as their ethos of living in the moment.


 

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